Brand identity built beyond the logo.
Selected brand systems showing how identity moves from core marks and visual language into practical touchpoints. Featured work includes Papi Nailed It, Cocoa Logic, BarakaPay, LockAm, and Subsecute, with more brand projects available on Behance.
Selected brand systems
Identity work across fintech, consumer brands, and customer-facing digital experiences.
Papi Nailed It
Brand identity carried into physical applications and a live booking-focused website.
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Cocoa Logic
Warm cocoa-led identity language carried across packaging, signage, apparel, merchandise and environmental touchpoints.
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BarakaPay
An ethical-finance identity system built around a distinctive symbol, blue-and-gold palette, typography and digital/business applications.
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LockAm
A key-inspired identity system built around “Create · Lock · Earn” and a bold yellow-and-black visual language.
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Subsecute
A subscription-focused identity system combining a distinctive monogram, orange-led palette, typography, app icon, and social applications.
Explore project ↗A cocoa-inspired mark with a warm, tactile visual language.
The supplied identity combines a stylised cocoa-fruit illustration with a bold wordmark and the line “...GOLDEN HERE, GOLDEN THERE.” The wider visual set reinforces the idea through warm gold/orange, deep charcoal, and a red accent, alongside organic pattern motifs.
The identity system starts with the mark and its supporting pattern language.
The logo and pattern assets give the brand a repeatable visual vocabulary that can scale across different materials and layouts.
Primary logo and supporting pattern artwork from the supplied identity set.
From a logo to a usable identity.
The supplied mockups show how the system behaves across the everyday places a brand needs to live: printed collateral, uniforms, merchandise, signage, large-format graphics, and environmental applications.
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A consistent identity across physical surfaces.
The project demonstrates how the same core mark, colour language, and motifs can be carried into multiple contexts without losing recognisability.
For a brand rooted in cocoa sourcing, processing, and export, the result is a visual system that can move comfortably between corporate communication, merchandise, environmental branding, and promotional media.
Identity is only finished when it works in the real world.
This showcase pairs the core logo assets with the supplied application mockups so the system can be evaluated as a working identity, not only as a logo presentation.